Our No. 1 goal in everything we do is to create great digital experiences that make people’s lives easier and more enjoyable. That’s why we’re very methodical in choosing the tools and prospective partners we work with — we only choose those with the highest capability and the greatest impact on users.
We’re thrilled to announce that Electric Kite has been accepted as an official member of the Partner Network for Element451, an AI-powered CRM and student engagement platform for higher education. This partnership adds another powerful tool to our arsenal, helping us provide our college and university partners with the best solutions to grow their enrollment, retain students through graduation, and provide the best digital experiences to all audiences.
Why Element451?
Element451’s platform combines customer relationship management capabilities with student engagement tools, allowing admins to manage the entire student lifecycle from recruitment to graduation.
Key Features
- AI-Powered Tools: Element451 leverages artificial intelligence to enhance student engagement through personalization, language translation, and automated workflow triggers.
- Intelligent Automation: The platform uses workflow automation to streamline processes and improve team productivity.
- Personalized Communication: It enables hyper-personalized student communication through multiple channels including email, SMS, and web.
- Data Analytics: Element451 provides insights into marketing performance and student interactions to drive better decision-making.
Specific Tools
- Bolt AI Assistants: Designed to support and enhance the educational journey for everyone involved, these digital assistants provide students with a personalized support system while augmenting staff capabilities. Bolt AI Assistants are designed to enhance efficiency, foster student growth, and streamline operations.
- Bolt Discovery: Combining the power of large language models with university-specific content, Bolt Discovery is a generative search tool that provides students with a highly personalized, engaging search experience.
- Bolt Insights: Unlock powerful data-driven insights with AI-powered analytics. Ask a question and get immediate visualizations. From tracking key metrics to predicting outcomes, Bolt Insights empowers you to make informed decisions that drive student success and institutional growth.
What Does This Mean for Our Clients?
Being an official Element451 agency partner allows Electric Kite to bring even more value to our higher ed clients. Our staff will receive ongoing training on the platform and a sandbox version to ensure we are on top of all the latest features. This allows us to provide seamless integration of these tools, helping colleges and universities achieve their recruitment and enrollment goals more efficiently.
Of course, Electric Kite remains platform-agnostic, and will only recommend a technology or service, including those of our partners, to any of our clients if we believe it is the best solution for them.
Partnership in Action: Our Work With Forsyth Tech Community College
As an agency, we came to be strong advocates of Element451 during our ongoing work with Forsyth Tech Community College to transform their student outreach and enrollment strategies.
By integrating Element451’s CRM and advanced engagement tools into Forsyth Tech’s new website, we’ve seen remarkable results:
- 61% Increase in RFI Submissions: Prospective student interest surged, leading to a higher volume of inquiries.
- 25% Reduction in Phone Calls: Prospective students were able to find the information they needed through an optimized website and asking AI assistants specific questions. This allowed the Student Care team to focus their efforts on students who truly needed personalized support.
- 10% Increase in Enrollment: Enhanced communication and personalized outreach resulted in a measurable boost in student enrollment.
These outcomes highlight the power of combining Electric Kite’s digital marketing expertise with Element451’s innovative platform.
What Type of Schools Are A Good Match for Element451?
Element451’s intuitive interface and easy implementation makes it a great match for schools looking to implement their first CRM. Its integrated AI capabilities help marketing teams who need to improve their marketing outreach but don’t have large teams that can devote new resources towards additional initiatives.
And it works for teams of all sizes. For instance, Element451 has features that are specifically tailored for community colleges, but we’ve found that the platform scales well and can handle the requirements of larger public and private schools.
Interested in Learning More?
As we continue to work with and to implement Element451, we’re as excited as always to help educational institutions of all kinds achieve their enrollment goals through innovative digital strategies and seamless CRM integration.
Whether you’re a community college or a large university, we can help you elevate your brand, grow your enrollment, and energize your digital footprint.
Interested in learning how Electric Kite and Element451 can help your institution grow?
Let’s talk.
