What does it take to run creative services at a leading insurance and financial services provider? How do you empower creativity in a regulated industry? And what does Donna Tartt’s “The Goldfinch” have to do with any of this?
In the premiere of our new video interview series, “Currently,” Electric Kite SVP of Marketing & Strategy Becca Smith sits down with Beth Anne Mandia, Director of Brand and Creative Services at TruStage, to pick her brain on all of the above, and more.
Along the way, they also discuss how AI is being adopted at TruStage, what it takes to build and lead a remote creative team, and when to use an agency for strategic and tactical support, and when to stay in-house. It all starts with games and trivia!
Time codes:
- 0:45 — 3 Questions with Beth Anne
- 2:22 — Game Time: Trivia, AKA Fake 50/50
- 4:35 — Creativity vs. Compliance
- 9:43 — AI in a Risk-Averse Company
- 11:55 — Managing a Team “At Large”
- 17:52 — Staying In or Going Out
- 21:05 — Hiring Smart People
