Ivy McDaniels
Communications Director, Beck Institute
Services
What’s on the menu? Yes.
Wherever you are in your marketing cycle, we can support you. Our integrated services menu gives you access to any and all of our carefully thought-out, customized solutions. Consider your projects managed, your websites developed (and maintained), and all of your creative and strategic needs met by our in-house experts. We can also cook up some off-menu items if you need a truly unique mix of effective and efficient capabilities.
Order up!
Capabilities
- Brand & Institutional Messaging
- Donor, Advancement & Philanthropic Messaging
- Campaigns & Promotional Messaging
- Product & Program Messaging
- “Go-To-Market” Messaging
- Business Discovery & Analysis
- Positioning & Competitive Analysis
- Communication Flow Analysis
- Consultative Strategy Development & Facilitation
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Capabilities
- User Research
- Digital Innovation Strategy
- Navigation & Screen Design
- Usability & Findability Testing
- Service Design
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Capabilities
- Brand Concepts & Platforms
- Campaign Concepts & Platforms
- Naming & Identity Development
- Copy, Headlines, Messaging “stacks”
- Illustration & Photography
- Video, Animation, Motion Graphics
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Capabilities
- Content Strategy
- Editorial Management
- Content Management
- Content Production:
- Blogs
- Videos
- Pillar Content
- Podcasts
- Premium Content (ebooks, whitepapers, etc.)
- Interactive Content
- Print Publishing
- One-Sheets
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Capabilities
- CMS Development (WordPress & Drupal)
- HTML5 Development
- Database Development
- Email Templates
- CRM Integrations & Customizations
- LMS Solutions
- Website Animation & Motion Graphics
- Custom Software Applications
- Accessibility ADA/508 Testing & Compliance
Related Work
Capabilities
- Research & Insights
- Social Media Audits & Insights
- Marketing Strategy:
- Omnichannel Marketing Strategy & Consulting
- GTM Strategy
- Campaign Planning/Playbooks (full funnel)
- SEM/SEO Audit & Strategy
- Social Media Strategy (paid & organic)
- Display/Programmatic Marketing
- Influencer Strategy
- Email Marketing Strategy & Management
- Campaign Launch, Management
- Analytics & Reporting
- Marketing Automation Strategies (CRM)
- CRM Implementation & Management
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- 07.05.23
- Electric Kite
- Marketing
Capabilities
- Marketing & Enrollment Funnel Diagnostic
- Enrollment Management Consulting
- Enrollment Playbook Development
- Enrollment Staff Augmentation & Fractional/Interim Leadership
- White Label Student Recruitment
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Capabilities
- Website Hosting
- WordPress Core & Plugin Updates
- Drupal Core & Module Updates
- Site Uptime Monitoring
- Daily Security Scans
- Accessibility testing and compliance
- Website Security and Firewall Management
- Monthly Reporting
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LET’S FLY
Whoever said “A problem shared is a problem halved” was aiming pretty low. We aim to carve every challenge into manageable (and actionable) steps, then help you through those steps with confidence and clarity to achieve your goals.
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Throughout our project, we knew that we could reach out to the EK team and always receive a helpful, considered response.