Sure, you’re creating content. But are you creating it with a documented strategy, a clear understanding of your audience, and the right team members on board?
Creating content is critical to digital marketing — you already know that.
But too often, brands and marketers publish articles, videos, blogs, and social media posts without understanding their target audience — their needs, interests and experiences — or how to consistently and efficiently create fresh and relevant content.
Even if you think you have a handle on your content, it’s always a good idea to review your process and your approach to ensure you’re accomplishing what you need — and that you’re using a data-driven approach to understand what’s working and what’s not.
Enter our content scorecard. This strategic tool will help you no matter where you are in your journey as a content creator or a content brand.
A Content Scorecard to Support Your Content Strategy
The goal of our content scorecard is to evaluate the precision of your content strategy and the effectiveness, quality, and performance of your content.
Our content scorecard focuses on three key areas:
- Content Strategy & Implementation: This section gauges how effectively you are developing a clear understanding of your audience, the documentation of your content planning, and the measurement of your content performance.
- Qualitative Content Elements: Here is where you’ll align your content with your brand voice and tone so that you attract and retain the right audience. You’ll ensure the content is accurate, appealing, and aligns with your audience needs, offering something the competition doesn’t.
- Technical Elements: Getting your content to rank in appropriate searches is why we create it in the first place. Ensuring published content follows SEO best practices allows the right people to find your brand. This section ensures that your content has the right keywords in your page titles, headers, and meta descriptions, and offers a user-friendly experience so that your audience gets what they came for and come back again and again.
Ready to give our content scorecard a shot?
Hopefully this is a helpful tool for you. And if you have any questions about how to use it or how to create a winning content strategy, let’s talk.
